Posts Tagged ‘play’
Games vs. Play – Habbo made a profit
IT-viikko has a short story about Habbo’s path to profitability. It’s in finnish though, but very interesting nevertheless. You can find the figures here in english.
In the beginning, they didn’t want to brand themselves as a game, but more of an “Multi-user application”. Lives got better as they decided to be a game, finally. Another strongpoint of Habbo has always been the very loose restriction on user actions, which has created many kinds of unforeseen uses for their game mechanics. And turned the game more into a play.